What hotel photographers do different than any photographer ?

Imagine your culinary team working in sales department. Your sales team serving guests in restaurants and engineering is cooking food for guests.

You could not imagine right ? Because you need specialization and this is exactly why you need a specialized hotel photographer for your hotel.

As a marketer, you understand the importance of having high-quality, visually appealing photographs of your property to showcase online, in advertisements and in other promotional materials. A professional photographer with experience in capturing images of hotels and resorts can make all the difference in attracting new guests and showcasing your property in the best possible light. What sets a hotel photographer apart from any other photographer? In this blog post, we’ll explore the unique skills and qualities that hotel photographers bring to the table and why choosing one could make a significant impact on your business.

Technical Expertise in The Field

It takes so much to capture one single great photo of a room. It requires many different advanced lighting techniques and hours of work for every single detail in the frame relentlessly.

Most of the time room is lit completely with flash lights and combined with natural light during post processing for a natural look. This post processing alone can sometimes takes up to 4 hours for a single image.

A specialized hotel photographer knows how to block or use the reflections in a location to create realistic looking images. View from windows usually can give you a great deal of idea about photographers’ ability on this field. When shooting interiors, outside views almost always captured separately and combined in post processing. When you work with a not specialized photographer, you usually end up with unrealistic looking outside views that is usually over exposed and with an unrealistic perspective. A specialized hotel photographer will know how to match correct perspective and exposure to make it believable.

A high end hotel photograph looks easy on eye and feels like it’s almost captured in one single press of shutter but in reality there is a lot went into creating such image. Any photographer not specialized on those techniques will only create mediocre images. A specialized hotel photographer only shoots architectural, food and sometimes lifestyle for hotels. most of the time a professional hotel photographer will cost 3 times more than a photographer who is shooting almost anything. Here basically you are paying for specialization and it always pays off in long term when competing with hundreds of other hotels and your imagery is your biggest tool in defeating competition.

Expertise in Capturing the Look and Feel of a Property

One of the most important things that sets hotel photographers apart from other photographers is their expertise in capturing the look and feel of a property. A hotel photographer knows how to showcase the property’s unique features such as its design, decor and architectural elements in a way that appeals to potential guests. They understand the importance of lighting, angles and framing in creating images that are not only visually appealing but also accurately represent the property.

A hotel photographer will also know how to highlight the different areas of the property such as the lobby, guest rooms, public spaces, dining areas and recreation areas. They will be able to create images that showcase not just the physical features of the property but also its atmosphere and ambiance. By doing so, they can help potential guests get a feel for the property and see themselves enjoying their stay there.

Understanding of Hotel Marketing and Sales Strategies

Another important factor that sets hotel photographers apart from other photographers is their understanding of hotel marketing and sales strategies. A hotel photographer knows how to create images that not only showcase the property but also help sell it. They understand how to use images to create an emotional connection with potential guests and make them feel like they are already experiencing their stay at the property.

A hotel photographer will also know how to create images that are optimized for online use such as on the property’s website and social media pages. They understand the importance of using images that are high-quality and visually appealing while also being optimized for fast loading times and mobile devices. By doing so, they can help increase the property’s online visibility, attract more guests and ultimately drive more sales.

Hotel photographers bring a unique set of skills and qualities to the table that set them apart from other photographers. From their expertise in capturing the look and feel of a property to their knowledge of hotel photography techniques and understanding of hotel marketing and sales strategies, a hotel photographer can make a significant impact on your business by helping you attract more guests and showcase your property in the best possible light. So if you are in need of high-quality photographs of your hotel property, consider hiring a specialized hotel photographer.

But how do you choose the right hotel photographer for your property? There are a few key things to keep in mind when making your selection. Firstly, look for a photographer with a strong portfolio of hotel photography work. This will give you an idea of their style and approach, as well as their level of expertise in this field. Secondly, consider the photographer’s experience and qualifications. Look for someone who has years of experience in hotel photography and who has received training or certification in this field. Finally, consider the photographer’s availability and pricing. Make sure that they are available to work on your project when you need them and that their fees are within your budget.

Once you have selected a hotel photographer, it’s important to work closely with them to ensure that they understand your needs and goals for the project. Provide them with a detailed brief that outlines your vision for the photographs including the type of images you need, the areas of the property that you want to showcase and any specific requirements you may have.

In conclusion, investing in high-quality hotel photography can have a significant impact on your business by helping you attract more guests and increase your conversion significantly. By choosing the right hotel photographer and working closely with them, you can ensure that your property is captured in its best light and that you have a set of visually stunning images that accurately reflect the unique look and feel of your property.